Canada Running Series Welcomes Beneva as Official Title Partner of Spring Run-Off

Toronto, ON (October 10, 2024) – Canada Running Series is proud to announce that Beneva has joined the team as the title sponsor of the annual series opener, now called Beneva Spring Run-Off, held in Toronto High Park every April.

The team at Canada Running Series welcomes Beneva aboard as it adds another running event to its growing list of partnerships – Beneva Mississauga Marathon and Beneva Montreal Marathon to name just two. Beneva is an organization that makes participants’ interests a priority, is enthusiastic when it comes to activating its brand and seeks to provide the best possible experience at the events it’s involved in.

CRS National Event Director, Charlotte Brookes, comments:

"We’re delighted that Beneva is expanding their involvement in running in Canada and that they’ve chosen the Spring Run-Off, the longest continuously held road race in Toronto, to be part of their featured events. Beneva has done such an amazing job of activating and enhancing the events they are involved with by creating whole zones to relax after a great run or walk, we can’t wait to see what they do next at Spring Run-Off! This event is one of my favourites in our series – it’s Opening Day and the start of a new, exciting season ahead. This year it will be an extra-special launch forward into a 2025 of run, fitness and fun. But the fun doesn’t stop there!"

Executive Vice-president and Leader Talent, Culture and Communication at Beneva, Martin Robert, comments:

"We’re very pleased and excited about this new partnership with Canada Running Series! This collaboration strengthens our commitment to promoting health and well-being and increases the reach of our brand across the country. By supporting events like these, we continue to show that caring for our clients and members is at the heart of everything we do. Together, we’re taking steps towards a healthier, more active community."

Stay tuned for more exciting announcements as more details become available in the New Year.

Registration for the Beneva Spring Run-Off will open October 15, 2024, at noon and the event will take place in Toronto’s High Park on April 5, 2025.

Visit www.springrunoff.ca (This hyperlink will open in a new tab). for more information and to register.

For more Canada Running Series news, results, photos, and events, visit www.CanadaRunningSeries.com (This hyperlink will open in a new tab)..

Also, check out @runCRS on your favourite social media sites!

About Canada Running Series (CRS)

Canada Running Series is the nation’s premier running circuit with 6 events, 4 in Toronto and 2 in Vancouver. It annually attracts over 60,000 participants and raises more than $5 million for some 300 Canadian and local charities. The Spring Run-Off is the first Toronto race of the Series, which concludes with the World Athletics Elite Label TCS Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. To learn more about CRS, visit www.canadarunningseries.com (This hyperlink will open in a new tab)..

About Beneva

Created by the coming together of La Capitale and SSQ Insurance, Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers. Beneva employs over 5,500 dedicated employees: people looking out for people. Its human approach is rooted in mutualist values that are shared by its employees. With $25.2 billion in assets, Beneva positions itself as a major player in the insurance and financial services industry. Its head office is located in Quebec City.

Media Contact:
Damien Hope, CRS
[email protected]
416 317-9995

Beneva :
Media Relations
1 866 332-3806
[email protected]